Relevant Experience

  • As CEO, CIMB Digital Assets, Effendy oversees all of the Group’s investments, partnerships and value creation activities in the digital space. Also responsible for CIMB’s portfolio of digital businesses and ventures, which today includes Touch ‘n Go and TNG Digital (collectively known as Touch ‘n Go Group), as well as CIMB’s digital banking franchises in Philippines and Vietnam. He also serves as Group CEO of Touch ‘n Go Group where he oversees all day-to-day functions of the franchise.       
  • Most recently CEO, Group Ventures and Partnerships, responsible for the development of the Group’s new and disruptive revenue and value creation streams, with a focus on cultivating platform partnerships, strategic investments in platform-based businesses, and steering CIMB’s approach and practices in terms of financial technology trends and digital plays.
  • Prior to that, was CEO, Group Asset Management & Investments, responsible for the Group’s investments businesses across both public and private markets, including the regional asset management franchise, its private equity fund management business and the equity investments portfolio.
  • Prior to that, was CEO, Group Commercial Banking, managing the Group’s regional banking businesses for the small and medium enterprise and mid-sized corporate segment, with a key focus on creating differentiated propositions and executing long term growth strategies.     
  • Preceding that, he was Group Chief Marketing and Communications Officer, managing the Group’s entire marketing and communications initiatives and lead franchise-wide efforts to ensure a consistent and differentiated CIMB brand for all of the Group’s businesses across the region. 


  • Before that, he served as a Director in the Group’s Investment Banking Division, primarily focusing on corporate advisory and origination.
  • Prior to joining the Group in 2004, spent the early years of his career in several international companies in a corporate development capacity, mostly involved in private equity, merger and acquisition activities across Asia Pacific and general business expansion initiatives.


  • Regional business experience having worked and lived in Malaysia, Hong Kong and Singapore. 
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Quick Details







  • Honours in Electronic Engineering with Optoelectronics, University College London, United Kingdom
  • CIMB-INSEAD Leadership Programme
  • Digital Business Leadership Programme, Columbia Business School, Columbia University


Directorship/Relevant Appointments:

  • Chairman, TNG Digital Sdn Bhd
  • Chairman, CIMB Bank (Vietnam) Limited
  • Director, Touch ’n Go Sdn Bhd
  • Director, Principal Asset Management Berhad
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