Effendy has held multiple leadership roles within CIMB Group, driving growth and innovation across various divisions. As CEO of Group Ventures & Partnerships, he led the development of new revenue streams, strategic investments, and digital banking initiatives. Before that, he was CEO of Group Asset Management & Investments, managing public and private market investments, including asset management, private equity, and proprietary investments.
Previously, as CEO of Group Commercial Banking, he oversaw regional SME and mid-sized corporate banking, focusing on growth strategies. He also served as Group Chief Marketing & Communications Officer, leading marketing and branding efforts across the region. Earlier in his career, he was a Director in the Investment Banking Division, specialising in corporate advisory and origination.
Prior to joining CIMB in 2004, Effendy worked in private equity, mergers and acquisitions, and business expansion across Asia Pacific. With extensive regional experience, he has lived and worked in Malaysia, Hong Kong, and Singapore.
