CIMB uplifts festive spirit via its Harapan Ramadan programme
25 April 2022
The programme is driven by both CIMB Islamic and CIMB Foundation’s community outreach initiatives which aim to deliver positive impact and spread cheer this festive period
Kuala Lumpur: CIMB Group Holdings Berhad (“CIMB Group” or “the Group”) has launched Harapan Ramadan, a series of community outreach programmes through CIMB Islamic Bank Berhad (“CIMB Islamic”) and CIMB Foundation, which saw a distribution of over RM750,000 worth of essential items and Baju Raya to the underserved communities. Done in conjunction with Ramadan and the upcoming Hari Raya Aidilfitri, the programme is a collaboration with four non-governmental organisation (“NGO”) namely Adab Youth Garage, Islamic Relief Malaysia, Yayasan Belia Malaysia and Yayasan Al-Khalifah.
This year, the Group shared its Ramadan blessings through the distribution of essential items and Baju Raya to 4,000 households, which includes single mothers and those from the Asnaf and B40 community in the states of Johor, Kuala Lumpur, Negeri Sembilan, Perak, Sabah, Sarawak and Selangor. The intention is to alleviate their burden and reduce the cost of daily expenses, so they are able to observe Ramadan with fewer worries. The programme also saw volunteers from CIMB assisting in the delivery of Bakul Ramadan boxes containing rice, canned food, cooking oil, and other essential food supplies.
Datuk Mohd Nasir Ahmad, Chairman of CIMB Group and CIMB Foundation said, “The holy month of Ramadan represents a key opportunity for us to serve and bring about meaningful impact to the communities we serve across Malaysia. We sincerely hope our distributions under Harapan Ramadan will bring some cheer to our beneficiaries this Ramadan as well as for the upcoming Hari Raya Aidilfitri. We are happy to work closely with our partners in achieving this objective as we strive to practice the concept of Fastabiqul Khairat, or the act of pursuing every opportunity to serve and perform good deeds. The programme, which is jointly led by CIMB Islamic and CIMB Foundation captures the values of CIMB Group as a whole, realising our efforts to create sustainable impact and long-term value through our initiatives that prioritise the wellbeing of underserved and underprivileged communities.”
The Group also provided over 2,500 portions of Bubur Lambuk to families residing at various Projek Perumahan Rakyat (“PPR”) flats across Selangor to make a positive impact and strengthen their communal bond within the communities in need.
As a responsible corporate citizen, CIMB has always strived to elevate the lives of the communities they operate in. Through CIMB Islamic, the Group has spearheaded numerous initiatives for the Asnaf and the underprivileged and supports the development of underserved groups such as the B40 through programmes including the Program Keusahawanan Taylor’s – CIMB Islamic, the CIMB Islamic Rider Entrepreneur Programme and CIMB MicroBizReady. These initiatives aim to empower B40 entrepreneurs by providing them with training and mentorship to support their growth.
Meanwhile, CIMB Foundation implements CIMB Group’s corporate social responsibility and philanthropic initiatives, focusing on four impact areas that include education; health and community wellbeing; economic empowerment as well as climate and environment. These contribute towards sustainable impact in the communities around us, in line with the United Nations Sustainable Development Goals.
Residents of PPR Kampung Baru HICOM, Shah Alam receiving the contributions from Rafe Haneef, CEO of CIMB Foundation accompanied by programme partners.
Ahmad Shahriman Mohd Shariff, CEO of CIMB Islamic distributing the essential items to residents of Pangsapuri Rimba Jaya, Shah Alam.
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