03 March 2022

Landmark event provides recognition and support for Malaysian designers and lifestyle brands in the spirit of re-invigorating the retail industry in the post-pandemic recovery


Kuala Lumpur: CIMB Bank Berhad and CIMB Islamic Bank Berhad (collectively “CIMB” or “the Group”) has launched the inaugural edition of the Bazar Siberturahim Fashion Fest, a fashion and lifestyle showcase event presented by CIMB Preferred.


The Bazar Siberturahim Fashion Fest is held at the Sime Darby Convention Centre, Kuala Lumpur from 3 – 6 March 2022, and presents an engaging series of fashion shows featuring ready-to-wear Raya collections, complemented by a curated shopping experience showcasing the talents of more than 20 local fashion and lifestyle brands, including Datuk Radzuan Radziwill, Amazé, Anuar Faizal, Bahari Asyek, 3thelabel, Cosry, Pink Jambu, Sri Candy, Wan & Mary and more.


The bazaar, with pop-up exhibitions, features products such as jewellery from Suhara Jewels, home décor from Eclectic Moroccan Living, unique visual art from Perupa, arts and crafts from Mah Meri Cultural Village and micro-entrepreneurs of Program Keusahawan Taylor’s-CIMB Islamic, including a property exhibition from Sime Darby Property as well as a line of luxury cars from Sime Darby Motors.


Celebrating the upcoming Hari Raya Aidilfitri season in grand style, the four-day event will connect style hunters, fashion and lifestyle enthusiasts as well as designers, with CIMB Preferred lending a helping hand to reignite the local fashion and retail industry.


Samir Gupta, CEO, Group Consumer Banking, CIMB Group said, “As businesses gradually recover from the pandemic, CIMB strives to be a driving force in supporting local businesses and SMEs. The Bazar Siberturahim Fashion Fest is an opportunity for local SMEs to connect directly with customers in a stylish setting, and we are confident this will go some way in re-energising the local small business community as the nation continues on the journey of post-pandemic recovery. We look forward to this collaboration becoming a yearly feature that will put the Malaysian creative industry into the spotlight, while offering an immersive cultural and shopping experience for our CIMB Preferred customers."


Bazar Siberturahim Fashion Fest has been made possible with the generous support of the event partners, including Sime Darby Property as the official venue sponsor; SLAÉ for cosmetics; and S&CO Academy for makeup artists, as well as all participating fashion designers and labels who have come together in making this event a success.


The bazaar will be open to the general public daily from 11.00 a.m. to 8.00 p.m., while six fashion shows will feature 12 exciting homegrown talents, kicking off with Anuar Faizal on 3 March 2022. All CIMB cardholders can enjoy attractive deals and up to 15% discount for any purchase of the collection pieces and lifestyle items from 1 March until 31 May 2022, including at the Bazar Siberturahim Fashion Fest.


For more information on the Bazar Siberturahim Fashion Fest, please visit www.cimb.com.my/raya


Terms and conditions apply to CIMB Preferred Visa Infinite-i Credit Card and to all promotions offered.

Officially launching the Bazar Siberturahim Fashion Fest were Ahmad Shahriman Mohd Shariff, CEO, Group Islamic Banking, CIMB Group (at right of visual mock up); Law Zee Mei, Head, Preferred Banking & Digital Wealth, CIMB Bank Berhad (left of mock up) with event partners and the participating local fashion designers at the Sime Darby Convention Centre.

The fashion show at the launch of Bazar Siberturahim Fashion Fest featuring Anuar Faizal’s latest Hari Raya collection, “Charm Voyage”.