07 June 2024
Kuala Lumpur: CIMB Group Holdings Berhad (“CIMB Group” or “the Group”) today kicked off CIMB Rising Start, its inaugural singing competition in Malaysia and calls upon aspiring singers to register for the audition on the CIMB Malaysia Instagram and TikTok accounts. CIMB Rising Start is open to all Malaysian citizens, aged between 18 and 40 years. The closing date for entries is 30 June 2024.
Toni Darusman, Group Chief Brand & Marketing Officer of CIMB Group said, “We are delighted to launch CIMB Rising Start, our inaugural singing competition with the aim to discover young and aspiring talents in Malaysia and the region. CIMB Rising Start exemplifies our brand promise - Moving Forward with You, which embodies CIMB’s brand values of championing the community as well as inspiring and empowering young talents in making their dreams happen.
In support of the creative arts industry, CIMB differentiates itself with CIMB Rising Start which provides a platform not just for aspiring singers in Malaysia to showcase their talents, but also enables the winners from Malaysia to participate together with other talents from Singapore, Thailand and the Philippines at the regional finals to be held in Indonesia. The regional finals will culminate in the long-running CIMB Kejar Mimpi concert held yearly in Indonesia which boasts a stellar line up of artistes like Chakra Khan, Maudy Ayunda and many others. We look forward to having the best and brightest from Malaysia sing their hearts out for a chance to perform at the final concert.”
Judges for CIMB Rising Start include Hael Husaini, a Malaysian music icon, Evelyn Wijaya, winner of the CIMB Niaga Kejar Mimpi 2023 concert in Indonesia, and others.
Closed-door auditions will be held on 14 July 2024 to select two winners to represent Malaysia in the regional finals in Jakarta. The two winners from Malaysia will each receive a cash prize of RM5,000, one-on-one personal coaching with Hael Husaini, and a two-year talent deal with talent management company Rocketfuel Entertainment Sdn Bhd that includes one music single and one music video recording.
The two Malaysian winners will be announced on 15 July 2024, while the announcement for the regional finals winners will be on 31 July 2024. The CIMB Kejar Mimpi 2024 concert will be held in Surakarta, Indonesia on 24 August 2024.
